About Us

About Us

Welcome to Funconcept

Jane Koon, Founder of Funconcept

Hi, I’m Jane Koon, founder of Funconcept. I may not consider myself naturally creative, but I’ve always been passionate about turning ideas into reality. Funconcept is my way of sharing that passion—an online confectionery where I craft premium, handmade chocolates, celebration cakes, and seasonal delights. Every creation is made with care, aiming to bring joy, indulgence, and a touch of artistry to your everyday moments. Through this venture, I strive to inspire joy and provide customers with a distinctive, indulgent experience—one that embodies my dedication to excellence and artistry.

Our Vision

At Funconcept Pte Ltd, we aspire to be Singapore’s leading online hub for artisanal delights, where each creation embodies a narrative of passion, quality, and innovation. Our mission is to enchant our customers with a thoughtfully curated range of handcrafted confections, personalized celebration cakes, and seasonal treats. Through our steadfast commitment to excellence and creativity, we seek to inspire joy and enrich life’s special occasions, one delectable bite at a time.”

Funconcept Studio is a dynamic destination fueled by a passion for confectionery and a mission to spread joy through sweets. My deep fascination with dessert-making inspired me to seize the opportunity to share my love for these delightful treats with a wider audience in Singapore through an online shopping platform.

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